As a Fractional Chief Marketing Officer, I provide strategic leadership to help your brand scale, offering the expertise of a seasoned CMO without the full-time commitment. I specialize in working with emerging beverage brands, particularly in the alcoholic and non-alcoholic sectors, to drive growth through innovative marketing strategies.

Key services I offer as a Fractional CMO:

• Strategic Brand Positioning: Crafting a unique brand narrative that resonates with your target audience and differentiates you in a competitive market.

• Marketing Strategy Development: Building a comprehensive marketing roadmap tailored to your business goals, including digital, experiential, and influencer strategies.

• Sales & Marketing Alignment: Ensuring marketing efforts are in sync with sales objectives to drive measurable results.

• Go-to-Market Strategy: Designing and executing product launches and market expansion plans that capture attention and build momentum.

• Team Leadership & Development: Guiding your internal marketing team or building a high-performing team to execute marketing initiatives effectively.

• Agency & Vendor Management: Overseeing agency relationships and ensuring seamless execution across all marketing channels.

As your Fractional CMO, I bring a wealth of experience from working with some of the most successful brands in the beverage industry, providing hands-on expertise that delivers tangible results.

• Brand Creation & Development: From initial concept ideation to market launch, I help you build a strong brand foundation that resonates with your target audience and stands out in a competitive market.

• Celebrity, Athlete & Creator Expertise: I leverage my experience working with celebrities in the beverage space to help more public figures succeed. My focus is on ensuring the right product-market fit, authentic storytelling, and meaningful product innovation—areas often overlooked in celebrity-backed brands.

• Strategic Repositioning: I enhance or redefine your brand’s positioning by conducting a thorough analysis of market opportunities, audience insights, and aligning creative strategies to maximize impact.

• Integrated Marketing Campaigns: My holistic approach combines digital, social, and experiential marketing to drive brand awareness, engagement, and sales.

• TikTok & YouTube Shorts Strategy: I leverage the power of short-form video content to boost visibility, engage younger audiences, and create viral marketing moments that drive significant growth.

• Influencer & Partnership Strategy: I forge key partnerships and develop influencer strategies to amplify your brand’s reach and credibility.

• Direct-to-Consumer (DTC): I can build your DTC channel while navigating the regulatory landscape. This includes developing an engaging, user-friendly website, integrating CRM tools, and setting up effective email and SMS marketing campaigns to drive customer acquisition and retention.

• Content Creation & Collaboration: I lead the creative process, working with top-tier agencies, skilled videographers, photographers, and designers to produce high-quality, compelling content that aligns with your brand’s vision and target audience.

• Strategic Content Distribution: My expertise ensures that content is effectively distributed across impactful channels, from social media to digital advertising, maximizing reach and engagement.

• Event Conceptualization & Management: I create unique, large-scale experiential events that engage and captivate your target audience, while aligning with your brand’s ethos and goals.

• Sponsorship & Collaboration Management: I secure and manage strategic sponsorships and collaborations that enhance event experiences and drive brand recognition.

• Budgeting & Forecasting: I ensure financial efficiency and project profitability through meticulous planning, budgeting, and forecasting.

• Team Leadership & Agency Management: I guide and manage your internal teams or external agencies to ensure seamless execution of marketing initiatives and business strategies.